An original design manufacturer (ODM) is a company that designs and manufactures a product, as specified, that is eventually rebranded by another firm for sale. Such companies allow the firm that owns or licenses the brand to produce products (either as a supplement or solely) without having to engage in the organization or running of a factory. ODMs have grown in size in recent years and, as of 2015, many have the scale to handle production in-house for the products that are branded by the buying firm. This is in contrast to a contract manufacturer (CM).