Boolean Logic is a form of algebra which is centered around three simple words known as Boolean Operators: “Or,” “And,” and “Not”. At the heart of Boolean Logic is the idea that all values are either true or false. Within the a platform, the use of Boolean Logic allows for the creation of more complex audience definitions, allowing for audiences to be built to a very specific set of definitions. This article explores the uses of individual Boolean operators and how they relate to building audiences.
The “mathematics of logic,” developed by English mathematician George Boole in the mid-19th century. Just as add, subtract, multiply and divide are the primary operations of arithmetic, AND, OR and NOT are the primary logical operators of Boolean logic and building blocks of every digital circuit. NAND (not AND), NOR (not OR) and XOR (exclusive OR) are variations of AND, OR and NOT. See Boolean search, binary, logic gate and Bebop to the Boolean Boogie.